Mobile gastronomy meets the hotel industry
How food trucks & co. are enriching the hotel industry.
A few weeks ago ROKA, premium manufacturer of catering vehicles, delivered a food trailer to the REDO Residenz Seehotel Berlin-Brandenburg. Now the paving work on the lakeside terrace has also been completed and the impressive trailer is ready for use for events and catering directly on the shores of Lake Motzen. René Dost, successful restaurateur and hotel operator, explains the purchase as follows: "With the food trailer, we shorten service routes and conjure up a great atmosphere on our lakeside meadow. We also use it to advertise the hotel elsewhere."
Food trucks are becoming an increasingly popular tool for hoteliers around the world to create gastronomic highlights and stand out from the competition. The kitchens on wheels bring the trendy atmosphere of the street food scene to hotel facilities - a welcome change for guests. The attractive vehicles can also generate revenue away from the hotels and increase brand awareness.
COMPETENCE AND INFRASTRUCTURE HAVE ALREADY CHECKED IN
The hotel industry already has everything on board that makes it easy to operate a food truck: it can draw on the expertise of its food & beverage managers and the infrastructure of existing restaurants. A truck or even several vehicles can then be used as a satellite solution and "recharge" the existing structure again and again. This allows the hotel to send them out as culinary brand ambassadors. "With their location flexibility, the vehicles are a powerful marketing tool for the hotel's own gastronomy and the hotel itself. An added value that our customers consciously use," says Volker Beck, Managing Director of ROKA, the premium manufacturer for mobile gastronomy.
USE CASES - SUCCESSFULLY "MADE MOBILE" HERE
Since food trucks and trailers have become established in this country, the hotel industry has also increasingly relied on vending vehicles. The Hyatt Regency Hotel in Mainz, for example, uses its prominent location on the banks of the Rhine to attract walk-in customers to its summer terrace with an elegant Airstream food trailer. An upscale take-away concept also generates revenue that would otherwise have passed by due to occupied seats. Those responsible at the Bellevue Rheinhotel in Boppard do a very similar thing with their "Le Jardin" sales trailer. The outside areas of both hotels are also serviced by the chic vehicles, so that service routes are shortened, which can be a real time and cost factor depending on the hotel complex.
However, an attractive sales vehicle can do much more, as the example of the "Eli's Deli" food truck shows. Located in idyllic Swisttal, the Landhotel Weidenbrück impresses with its first-class cuisine. The restaurant's food truck brings this quality to the surrounding cities and helps to raise the hotel's profile. Thanks to the truck, Elisabeth Weidenbrück, Managing Director of the hotel, is also able to accept catering orders independently of the hotel's own location. In this way, mobile catering opens up new sources of income.
In Frankfurt's Marriott Hotel, on the other hand, a huge food truck from ROKA ensures that the American sports bar style is visible right outside the door. The hotel's Champions Bar is known throughout the region and the Champions Food Truck is the perfect marketing tool to continue the success story.
QUALITY IS CRUCIAL
However, all those responsible are aware that the vehicles must be of the highest quality and underline the image of the hotels in the best possible way. Both style and function are of crucial importance if the hotel and guest are to benefit equally.
ROKA, a vehicle manufacturer based near Limburg an der Lahn, has established itself as the market leader in the premium segment of mobile catering for many years. The vehicles impress with their design, high-quality materials and professional equipment. Trucks and trailers from ROKA are designed to be open and inviting. "Experience shows that this open design creates confidence in the food and its preparation. With our trucks, entertaining front cooking is virtually included." is how Volker Beck describes his vehicles. And that brings us to the next highlight on the hotel terrace. We will see where the journey of food trucks and catering vehicles will take us - they have certainly arrived in the hotel industry.
----- Press release (Word file) I Images (25 MB) -----
Photos copyright by ROKA Werk, Marriott FFM, Landidyll Hotel Weidenbrück, HYATT Regency Mainz
FOOD TRUCKS
- various models
- Individual expansion possible
- From ice cream van to burger truck
FOOD TRAILER
- Many models and sizes
- Individual expansion possible
- Maximum flexibility
DO YOU NEED MORE INFORMATION?
Your contact person:
Karla Mink
T 06471-50888 4701
E karla.mink@roka-werk.de