THE FOOD TRUCK REINVENTED
More and more food trucks are conquering cities and offering us a variety of delicacies. A whole scene has developed and it is committed to revolutionizing mobile food vending industry.
We desire to bring in our many years of experience and thus enrich this colourful boom with all of our expertise – after all, high-quality and creative food concepts also deserve high-quality and creative vehicles. Our food trucks suggest high quality to the guest, high quality and offer the aspiring food trucker technical reliability, a new vehicle guarantee, leasing offerings, a green badge and much more.
Food Truck Manhattan
This food truck is based on the Fiat Ducato chassis up to 3.5 tons. 3.80 meter structural length.
Perm. overall weight: 3,500 kg
6150 x 2450 x 2785 mm
Food Truck Manhattan XL
The 3-axle model with a length of over 7 metres combines the latest technology with spectacular design.
Perm. overall weight: 5,000 kg
7450 x 2450 x 2750 mm
Food Truck Continental
The Food truck Continental is based on an Iveco Daily chassis up to 7.5 tons. 4.70 meter structural length
Perm. overall weight: 7,000 kg
7600 x 2300 x 3095 mm
ROKA gets a new food culture rolling
In Germany’s large cities food truckers are becoming real heroes in the fight against prosaic canteen fare. Where they drive up there is more than just Currywurst and French fries. Fresh organic products, regional home-cooking or vegan dishes are served directly from angular trucks. This trend is simply much too exciting to be overlooked by ROKA.
Origins of the food truck movement
Like so many trends, this one was also born in sunny California. The now legendary Korean taco truck “Kogi BBQ To-Go” served delicious dishes at changing locations and wowed customers with its creations. News of the fantastic street food quickly made the rounds of the social networks and the breakthrough was assured. These days posting the changing locations via Facebook, Twitter and the like is the most important communication channel for the rolling street cooks. In America other fellow campaigners who enriched the scene soon followed, and now food trucks are part of the normal streetscape, particularly on the west coast.
In some cases quite bizarre selling vehicles are found there, this is due to the fact that in the native country of the food truck movement, predominantly discarded delivery trucks were converted into more or less professional kitchen vehicles or dispensing vehicles.
Often these vehicles are in a somewhat questionable condition, that in this country would not be tolerated by TÜV, the Trade Supervisory Board or the Veterinary Inspection office responsible for hygiene.
These oldies may indeed exude a certain charm, however for the most part, with their low headroom, missing environmental badges, and unprofessional superstructures they do not meet the requirements that are customary in this country. Moreover, new studies confirm that people, particularly in Europe, are increasingly concerned with hygiene and high quality in their diet.
Questions that every potential food trucker should ask:
Even if the US trucks upgraded here are on a significantly higher level than their counterparts overseas, newcomers should not neglect important questions for a professional operative business. Primarily these questions involve reliability, usability in city centres and the operating costs of the vehicles.
- How reliable and service-friendly is my vehicle?
- How quickly can my vehicle be repaired, if there is major engine or transmission damage?
- How can I “legally” reach my location in the city centre without environmental badge?
- How many kilometres do I drive in a month and is 30 litres per 100 kilometres justifiable for my business plan?
- Is it worthwhile to fabricate a one-of-a-kind old-timer? What is my benefit-of-a-doubt estimate of the resale value?
- Can I also lease or finance such a vehicle?
ROKA offers advantages
With a love of detail and authentic design the well-known manufacturer of mobile catering systems gets a new food culture rolling. In this regard, the food trucks from ROKA combine the state-of-the-art with the coveted US look. They are hand-crafted with passion and decades of experience in vehicle manufacturing for the catering trade. In the area of interior furnishings in particular, customers benefit from the knowledge of professionals with regard to smooth workflows, government agency requirements and other stumbling blocks. New vehicle guarantee, leasing offerings, and a green badge for the environmental zone in the major cities are a matter of course for ROKA.
ROKA food trucks enable custom concepts
Among mobile chefs the “Manhattan” model is a real eye-catcher. The superstructure with the dimensions 3800 x 2350 x 2550 mm is made of high-gloss, polished stainless steel. With a low sales flap, convenient entrance door and a storage area above the driver’s cab, it is ready for the challenges associated with mobile street food.
The basis is a Fiat Ducato Multijet chassis, which is available in three different engine versions – 130, 148 or 177 hp. The interior of the superstructure can be adapted individually to the desired concept. There are no limits here. A tank system for the water supply a power unit, as well as a gas cabinet with space for four 11-kg gas bottles.
For those street food heroes for whom an American Step Van is the measure of all things, yet who desire a green badge, new vehicle guarantee, and a leasing offering, ROKA has been providing an original US truck as a new vehicle since March 2015.
The name of the model is Vegas and it is based on a Ford F450. The truck offers a permissible overall weight of 7.49 tons, the latest technology and appropriate upgrade possibilities.
Permits / location
Obtaining a permit for public roads or parking lots is difficult.
You are only allowed to park your food trucks on public roads and plazas if you have special permit to do so. Otherwise you must fall back on private property: Supermarket parking lots or in industrial parks. But in such locations you must make a deal with the companies, as to whether you can sell on their property.
In other words, simply parking transverse to the entrance of a pedestrian zone on a Saturday and pulling in more money than ever before, unfortunately is not easy.