Press release, 09.06.2022

ROKA Bakery Café - the semi-mobile container solution

Rapid expansion and maximum flexibility in the bakery sector - ROKA implements the QUB® BAKERY CAFÉ for traditional company Die Lohners.

Top performance in expansion - Germany's market leader for mobile catering systems, ROKA Werk GmbH, accelerates and dynamizes branch expansions for the traditional company "Die Lohners" with the QUB® BAKERY CAFÉ - a container system that can be set up and dismantled as a fully functional bakery branch in record time.

ROKA has implemented and installed an initial 108 square meter modular solution for the bakery company "Die Lohners", including a sales and baking room, storage area and dishwashing room, as well as an inviting guest room with 33 seats. The QUB® Bakery Café was built in the middle of a business park between stores. Guest and staff toilets can also be installed in the QUB®, but are covered by the social rooms in the business park. The container facility is complemented by an adjoining outdoor terrace with additional seating areas. The site owner gives up parking space for 7 years for the dynamic installation and receives guaranteed rental income from the bakery chain during this period. At the end of the rental period, the Lohners branch moves to another location - with an installation time of just a few days. The space can then be used for other purposes.

"The semi-mobile design of the system gives us the flexibility we need to achieve capacity utilization in production thanks to short installation times. We were able to manage our first well-frequented, competitive location within three months of planning," reports Helmut Moll, Managing Director Sales at "Die Lohners", which operates over 170 specialist stores.

The QUB® system

The store fitting of the container solution is a combination of branch and café and was implemented with the bakery chain's in-house architect in exactly the same way as is usual in stone buildings. Exterior branding was also carried out using the QUB® options for the exterior cladding and advertising systems. Equipped with its own bakery oven, the container not only produces fresh, delicious-smelling bread rolls, but also relieves the distribution chain. The QUB® is now ready for use and ready for any relocation. A civil engineering company connects the necessary pipes for fresh water, waste water and electricity to the existing network at the new location within 24 hours.

"The QUB® container system is another mobile catering solution from ROKA that we have perfected during the pandemic - a time for optimization towards dynamism - as a modular "cube solution"," says Volker Beck, Managing Owner at ROKA, adding: "Especially in the traditional bakery industry, this gives us the necessary momentum for the future. We are proud of our collaboration with "Die Lohners", who can look back on 110 years of company history and are absolutely open to innovation."

Lighthouse project in the bakery industry

Thanks to the modular concept of the QUB®, everything from a compact espresso bar to a large bakery with café can be implemented - even a drive-in counter is possible with this system. Even in the smallest version, QUB® systems offer a functional preparation and serving area, a preparation room, staff room and WC as well as a bright and inviting guest area. Thanks to the modular system, the QUB® is available in countless sizes, from 54 square meters.

The QUB® system, with its short construction time and flexible use of space, has already been used by the Five Guys burger chain to replace one of its competitor's top-selling spaces worldwide. Technology giant SAP has also deployed the QUB® System and uses it on its premises to receive and issue home office equipment. This reduces traffic and contacts within the company buildings. The VW engine plant in Chemnitz uses a QUB® for employee catering. The possible applications are many and varied.

The QUB® Bakery Café is the second flagship project for innovation and expansion in the bakery sector that ROKA has implemented this year, following the Bakery Trailer for Braaker Mühle.

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