FOOD TRUCKS AS AN EMPLOYER BRANDING TOOL

Mobile catering systems create employee satisfaction

ROKA sees food trucks and trailers increasingly in use as an employer branding tool. Popular street food concepts from the branded food truck or brand new mobile systems are used for employee catering, ensure employee satisfaction and thus create clear added value for employees.

ROKA Werk GmbH develops and manufactures unique sales vehicles and containers that can be used to bring a gastronomic offer into the workplace. Food trucks currently offer canteen operators the opportunity to reach employees outside of the possibly closed stationary canteen. Or they create a gastronomic offer at the locations where the employees are.

ROKA presents here three employer branding success stories through mobile restaurant systems.

JR food trucks: mobile restaurants for construction sites

With over 1,800 employees at eight locations throughout Germany, the Josef Raedlinger Group of Companies is one of the leading medium-sized construction companies. For Mr. Raedlinger and the entire management of the family business, the idea of mobile employee supply on construction sites was a project close to their hearts. Company boss Josef Raedlinger: "Just as you take care of the machines, we also have to take care of our employees."

The decision for the mobile restaurants for the JR construction site supply was based on the cooperation with the market leader for mobile catering systems ROKA, and their 50 years of experience.

Jiri Cerny, Project Coordination Team at the JR Group: "What we really liked about ROKA was the human contact, the mutual interaction was very good and pleasant. We always received clear answers and a suitable solution was always found. Of all the companies we asked, ROKA simply had the best overall package.

The planning phase with ROKA for the conceptual design, selection of the vehicle model and its equipment, as well as the construction period, was used by the JR Group of Companies to recruit chefs with truck driving licences.

Company boss Josef Raedlinger: "Balanced food is enormously important for our health. The food trucks also make this possible for the workers on the construction sites, without having to travel long distances to get food and thus losing a lot of time from the lunch break."

Since July 2021, four chefs in three food trucks have been on the road every week from Monday to Thursday, rotating at the construction sites of the Josef Raedlinger Group of Companies. The menus are free of charge for the workers. An internal employee plans the tours.

Three different food concepts were developed for the trucks, focusing on freshness, regionality, abundance and sustainability. The food is served in recyclable menu boxes and cutlery.

Josef Rädlinger, JR Group, on the offer: "The response is extremely positive. The employees are simply happy when the food truck comes." Some construction sites are cut off from traditional food supply options such as bakeries, butchers or snack bars. The work can be hard and that simply leads to hunger. "Here, we are primarily concerned with the issue of appreciation," adds Raedlinger.

PITSA: Stone-baked pizza from the vending machine for 24/7 supply

Volker Beck, managing owner of ROKA, and Ercan Altun of Market Kitchen GmbH are expanding the market for their concept of - a vending machine that integrates refrigeration and a stone oven to serve fresh pizzas self-sufficiently.

The first tests in front of supermarkets are underway and now it's on to businesses where employees are on duty 24/7. "Pitsa's concept is ideal for feeding employees on night and weekend shifts when company canteens are simply closed," says Altun.

Pitsa promises a hot meal anytime. 96 pizzas can be stored in the vending machine's refrigeration for 72 hours and do not require any additives to artificially extend their shelf life. Maintenance is taken care of by ROKA, which also has over 50 years of experience.

company history stand for experience and reliability. Companies receive the stone oven pizza machines from in their own corporate design.

Altun develops the corporate identity of the pizzas in foodservice - a "pizza identity" for companies that can take employee wishes into account in the creations, or is also involved in the naming of the pizzas.

Here, it is eagerly awaited that the "Employee of the Month" will be given sovereignty over his/her own pizza creation in the future.

TRIVAGO'S CULTURE KITCHEN - employee catering at the highest level

Trivago demonstrates how modern work culture works on its own campus in Düsseldorf's Medienhafen. A key factor is the central meeting place for all employees in the "Culture Kitchen", which serves international cuisine for employees from 65 nations in various food courts. The project's commercial kitchen planner, Profitabel Resultants, is a medium-sized consulting and planning office for the hotel, catering and communal catering industries.

For the North American dining culture, the concept takes up the idea of food trucks. By opting for an AIRSTREAM Diner, the creators are relying on an American design icon that playfully combines the casual with the stylish.

We know the iconic, curved, silver Airstreams caravans from American films. The caravans stand for the longing for freedom and independence with the highest level of comfort and timeless design. As the only supplier in Europe, ROKA has the licence to expand the new vehicles of the cult factory from Ohio for mobile gastronomy. Food brands thus receive absolutely unique vehicles.

Christian Meissner, Managing Director of Profitabel Resultants: "The entire project was a great task and has developed into a large nationwide prestige object. All wishes and plan specifications were excellently implemented by ROKA. We were very satisfied with the good cooperation."

The motives for purchasing a food truck are therefore complex. Creativity and a new perspective on one's own business pay off, because the places where food trucks can be used and the purposes for which they can be used are almost innumerable.

By the way: We offer you a large fleet of rental vehicles. For example, you can test for a season whether food trucking is the right extension for your catering business. We will be happy to advise you on your choice of vehicle. During a visit to our showroom, you can get an overview and take a close look at the vehicles.