ROKA Container for Five Guys Germany

Burgers from the container: Five Guys opens pop-up store in Zweibrücken

Germany's market leader for mobile catering systems, Roka Werk GmbH, has manufactured and installed the first burger pop-up store in the form of a mobile container solution for Five Guys Germany. The popular chain from the USA, which operates in the better burger segment, has found a way to expand quickly even in highly frequented locations with the container construction method - there are no long construction sites - installation is completed within a few days

The prototype of the Five Guys pop-up store was set up as a take-away container with outdoor catering and seating at the Zweibrücken Fashion Outlet. The successful opening took place on November 10 and the schedule was met exactly. "The timely implementation, despite difficult supply chains, was a top performance that we are proud of," reports Volker Beck, managing owner of ROKA.

Five Guys Germany, based in Düsseldorf, relies on the pop-up store in container construction to be able to open another location quickly. No lengthy construction sites, no permanently built-up areas - these are the arguments for obtaining locations. The prototype for Zweibrücken is a bright red container facility in the popular sea container look. The white lettering on the edge of the roof is visible from afar. The interior has the typical Five Guys look with red and white tiled counter fronts and stainless steel-clad walls, as well as a preparation area visible to the customer. The show kitchen is a typical feature of the Better Burger chain. It stands for quality and transparency and naturally also serves as a fuel for the burger craving.

The three-part Roka container units with 45 m² of space for production and sales plus 30 m² of refrigeration and preparation space contain restaurant technology from Five Guys from the USA in addition to the gastro solutions from Roka. The building is equipped with automatic extinguishing systems and full air conditioning. As a beverage solution, Five Guys offers the Freestyle system from Coca-Cola in the pop-up store, as it already does in some branches.

Word of the delivery of the first Roka container for Five Guys to the Zweibrücken Fashion Outlet quickly spread among the malls. Because everyone knows that a Five Guys restaurant is a customer magnet. Five Guys Germany is looking forward to the experience with Roka's pop-up solution. The ability to implement the system gives the company flexibility in space planning and makes it attractive for many locations.

Jörg Gilcher, Head of Five Guys Germany, on the burger chain's first pop-up store: "Expansion through highly frequented areas such as malls is usually a lengthy process. In order to meet our high demand in Germany, we are relying on our collaboration with ROKA and innovative solutions."

It took just eight months from the first contact with ROKA to completion. The sea containers were delivered to the Zweibrücken Fashion Outlet, connected to form a system and fully installed in just four days. Ms. Knoll, Leasing Director of the Zweibrücken Fashion Outlet on the Five Guys solution: "The concept is plug & play. The short installation time is extremely impressive. We know that the expansion of a classic indoor restaurant is otherwise associated with lengthy construction sites. We are also upgrading our outdoor areas and at the same time generating something that everyone loves with a brand new system: burgers."

The fully installed container system weighs 50 tons and was delivered in individual prefabricated modules. Over 500 meters of data cable were laid for the digital processes in the production and sales containers. "The communication between all instances of Five Guys Germany, Five Guys USA, the construction department and the center worked extremely well. This is the necessary basis for the very good result in the short time," says Beck about the order. Further locations are expected to be announced shortly.