ROKA enables a FIVE GUYS branch on the US Air Base Ramstein with QUB® Gastro-Container
ROKA Werk GmbH once again proves that mobile catering systems are the solution when it comes to implementing expansion in the food industry agilely, dynamically and in record time. With its modular QUB® container system, the market leader for mobile catering systems in Germany is currently enabling the rapid commissioning of a freestanding unit for FIVE GUYS Germany at Ramstein Air Base. The assembly of the finished, semi-mobile store has now been completed.
Jörg Gilcher, Head of FIVE GUYS Germany, on the location opening: "We have been in talks with Base for over four years to develop this location, but there is simply no space available in the food court of the shopping center. After the first successful location implementation with the QUB® system in the Fashion Outlet Zweibrücken, we suggested this solution to Base and were immediately given a space on the site."
The base is like its own city on the military range, with an estimated 50,000 Americans living there permanently and 10,000 Americans living remotely. FIVE GUYS is the most popular Better Burger brand in the USA. "We are naturally proud that we can realize this location and offer the stationed servicemen and women a little piece of home," adds Gilcher.
Fresher than fresh
The delivery time for the QUB® containers is just 12 weeks. The version for the Ramstein site consists of a group of eight containers that are in no way inferior to a regular FIVE GUYS store. The facility contains innovative storage and production rooms as well as a guest room that provides the perfect FIVE GUYS feeling.
"The project is about the advantage of flexible use of space," says Volker Beck, Managing Owner at ROKA, adding: "But on-site production is also becoming an increasingly important topic in order to relieve the burden on distribution chains. At FIVE GUYS, washing the potatoes on site, cutting them by hand and then deep-frying them in high-quality peanut oil is the international standard anyway. The patties for the burgers are made from 100% fresh beef and are formed by hand on site every day. Everything is freshly prepared for the guest, only after they have ordered. We simply score points with our experience in implementing smart production chains in mobile and semi-mobile solutions."
The QUB® container system is manufactured entirely at the ROKA plant in Merenberg, from the first power cable to the last floor tile. The eight modules are assembled in the huge factory hall during installation. They were separated, packed and loaded for delivery. Nine articulated trucks then took them to the air base. During the following nine days of assembly, ROKA not only took care of the assembly on site, but also coordinated with FIVE GUYS' contractual partners, who supplied their own devices and equipment, such as the POS system, until completion. At the end of the installation phase, ROKA handed over a fully functional store that had hardly any construction time on site and avoided the long-term use of space.
After installation, FIVE GUYS Germany immediately starts with employee training, for which 10 days are set aside to ensure consistent international quality for the trade.
Interim solution or long-term freestander
The eight QUB® containers cover an area of 240 square meters, with one container measuring 12 meters long and 2.50 meters wide. Three of the containers were planned and glazed as pure customer rooms. The entire space has a high-tech ventilation system that ensures heat recovery. An additional outdoor veranda extends the QUB® system and provides space for outdoor seating with parasols. There is a mixture of German and American building regulations at Ramstein Air Base. However, ROKA was able to handle this sometimes challenging mixture well thanks to its more than 50 years of international corporate experience.
This is the second time that FIVE GUYS Germany has opened up a new location with the QUB® solution. Since November 2021, there has already been a take-away solutionwhich is used as a mobile "slow traveler" in outlet mall areas.
Beck on the advantages of the mobile and semi-mobile solutions: "Here we prove once again that the promised flexibility of our solutions works. The QUB® containers have been developed for operation over decades. There is a lease agreement at Ramstein Air Base that allows for long-term use - which is why we planned a spacious dining area inside and out. Even if you move to another location, you have a one-off investment in a branch here."
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QUB®-SYSTEM
- Modular container restaurants
- All food concepts possible
- Short construction time - modular floor plans
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