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THE FOOD TRUCK ADDED VALUE

All in one: mobile field office, marketing tool and personnel recruiter

 

An attractive sales vehicle is so much more than just a (pandemic) street kitchen; it offers real added value in countless business areas. More and more catering businesses are taking advantage of the many possibilities.

 

YOUR FOOD TRUCK - YOUR ADVERTISING DRUM

With a truck, you serve people where they are anyway - from the lunch break to the weekly market. Our eating habits are destructured these days - we eat more often when the opportunity presents itself and often on the go. This is where the turnover is waiting and at the same time the perfect advertising opportunity for your existing gastronomy. Reach new target groups with the food truck, who will eventually come to the restaurant.

 

ATTRACTION OUTDOOR

Another benefit of the vehicles is the creation of a positive customer experience in outdoor gastronomic areas such as beer gardens. Here, the chic food trucks and trailers are a flexible addition and enrich the ambience. Even in the cold season, their outdoor area can be made cosy, covered, heated and illuminated. And don't forget: Public funding is available for many measures in outdoor gastronomy. A look at the subsidy catalogues can be worthwhile.

 

FIND & RETAIN STAFF

A rather unknown plus point of the trucks until the pandemic is the possibility to keep the staff employed. If the restaurant has to close again due to the pandemic or is unable to make full use of its available space, sales vehicles are the perfect complement. The street food version of your own restaurant not only opens up new sources of income, but also opportunities to employ staff and prevent an exodus to other sectors. We have also seen these cases in the past 2 years: Food trucks as staff recruiters. On the one hand, a truck is the dream job for many young people and on the other hand, staff can be kept on during restaurant closures - some of our clients have gone this way and have not regretted it.

 

The motives for purchasing a food truck are therefore complex. Creativity and a new perspective on one's own business pay off, because the places where food trucks can be used and the purposes for which they can be used are almost innumerable.

By the way: We offer you a large fleet of rental vehicles. For example, you can test for a season whether food trucking is the right extension for your catering business. We will be happy to advise you on your choice of vehicle. During a visit to our showroom, you can get an overview and take a close look at the vehicles. 

Airstream Diner, sales trailer, cult caravan

THE ROKA FOOD TRAILER

  • Trailers in all sizes
  • for all food concepts
  • See it live in the showroom!
Food Truck from Flotte Lotte in Ulm.

THE ROKA FOOD TRUCKS

  • quality vehicles
  • for all food concepts
  • See it live in the showroom!

Visit us!

During a visit to our Showroom you can get a first impression of us and our sales vehicles.
We look forward to seeing you!