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THE FOOD TRUCK ADDED VALUE

All in one: mobile branch office, marketing tool and personnel recruiter

 

An attractive sales vehicle is so much more than just a (pandemic) street kitchen, it offers real added value in countless areas of the business. More and more catering businesses are taking advantage of the many possibilities.

 

YOUR FOOD TRUCK - YOUR ADVERTISING DRUM

With a truck, you can serve people where they are anyway - from their lunch break to the weekly market. Our eating habits are destructured these days - we eat more and more often when the opportunity presents itself and often on the go. This is where sales and the perfect advertising opportunity for your existing catering business await. Reach new target groups with the food truck, who will eventually come to your restaurant.

 

ATTRACTION IN THE OUTDOOR AREA

Another benefit of the vehicles is the creation of a positive customer experience in outdoor gastronomic areas such as beer gardens. Here, the stylish food trucks and trailers are a flexible addition and enrich the ambience. Even in the cold season, your outdoor area can be made cozy, covered, heated and illuminated. And don't forget: Public funding is available for many outdoor catering measures. It may be worth taking a look at the funding catalogs.

 

FIND & RETAIN STAFF

One advantage of the trucks, which was rather unknown until the pandemic, is the possibility of keeping staff on. If restaurants have to close again due to the pandemic or are unable to make full use of the available space, vending trucks are the perfect addition. The street food version of your own restaurant not only opens up new sources of income, but also opportunities to employ staff and prevent them from migrating to other sectors. We have also seen these cases in the past 2 years: Food trucks as staff recruiters. On the one hand, a truck is the dream job for many young people and on the other hand, staff can be kept on when restaurants close - some of our customers have taken this route and have not regretted it.

 

The motives for purchasing a food truck are therefore complex. Creativity and a new perspective on your own business pay off, because the locations and purposes of food trucks are almost endless.

By the way: We offer you a large fleet of rental vehicles. For example, you can test for a season whether food trucking is the right extension for your catering business. We will be happy to advise you on your choice of vehicle. During a visit to our showroom, you can get an overview and take a close look at the vehicles. 

Airstream Diner, sales trailer, cult caravan

THE ROKA FOOD TRAILER

  • Trailers in all sizes
  • for all food concepts
  • View live in the showroom!
Food truck from Flotte Lotte in Ulm.

THE ROKA FOOD TRUCKS

  • high-quality vehicles
  • for all food concepts
  • View live in the showroom!

Come and visit us!

During a visit to our showroom you can get a first impression of us and our sales vehicles.
We look forward to seeing you!