Press release, 23.05.2022

ROKA BAKERY TRAILER - everything but stale.

The bakery industry has discovered the food truck: ROKA implements innovative bakery trailer for traditional company Braaker Mühle.

Germany's market leader for mobile catering systems, the ROKA Werk GmbHhas developed for the sixth generation family business Braaker Mühle to the next level with an innovative bakery mobile - orders for catering at major events followed.

In 21 specialist stores and at 10 weekly markets, the Braaker Mühle Brot- und Backwaren GmbH supplies the greater Hamburg area. Tradition and modernity have been practiced here for six generations. "We need tradition to produce high-quality food. This includes the processing of regional raw materials, for which Braaker Mühle also symbolically uses its own actively operated windmill," explains Tim Lessau, master baker and bread sommelier at Braaker Mühle and part of the youngest generation in the family business. The windmill at Braaker Mühle has been family-owned since 1859 and still reliably grinds all the wheat, rye and wholemeal spelt flour required today. Lessau is instrumental in bringing Braaker Mühle into the technological 21st century.

Volker Beck, managing owner of ROKA Werk GmbH, on the cooperation: "Braaker Mühle approached us with the desire to implement their high-quality baked goods in a future-oriented mobile food concept. The functional scope of the vehicle is important for this, which should ensure the high quality of the products through just-in-time production and seamless distribution to the consumer. This is where we came into play for a high-tech trailer that can bake. The trailer is effectively a small branch in its own right. This has not yet been implemented in this way for the bakery sector," adds Beck.

Food truck not just for burger trucks

"I have observed the use of food trucks for a long time. The food truck acts like a magnet. It's all about the fresh presentation of good food that people know and love. I missed that completely in the bakery sector," says Lessau. "With our previous sales vehicles for the weekly market, no further development is possible. Our aim was to bake fresh at the market with a stylish food truck and to highlight a product, in our case the bread rolls, as a bestseller. There was no supplier who could or would have been able to do this, except ROKA. As specialists in mobile catering with a penchant for the fresh preparation of food, they have unique solutions for every aspect of functional interior design. We received a highly individualized implementation that delivered more than what we had imagined," adds Lessau.

The custom-made ROKA Bakery Trailer

ROKA has produced the Bakery Trailer as a trailer with a sea container look, which sets it apart visually from conventional bakery weekly market mobiles. 

The Braaker Mühle wanted to be able to bake its bestselling rolls and French rolls fresh in the style of a food truck. To achieve this, ROKA installed a high-performance oven mounted on a slide-out system. This means that doors can be opened on the rear wall of the trailer and the oven can be slid out a little so that no space is lost inside and work can be carried out comfortably.

The vehicle can be lowered hydraulically for the "real" sea container look. The wheels are then barely visible and the delivery height to the customer, who is attracted by the smell of fresh bread rolls, is absolutely pleasant.

Furthermore, a huge, highly visible advertising display was installed, which is created by the sales flap in a 170° position. This is now not only the eye-catcher at every weekly market, but the Braaker Mühle has also been booked for major events with the bakery trailer.

Use at events

"The highlight is the oven - just like the grill for burgers. With our fresh baked goods of the highest quality and the new bakery trailer, we have now made our first appearance at a major event, the OMR Festival (Online Marketing Rockstars) in Hamburg," reports Lessau, adding: "Everything we can do in a specialist store, we can now also do with the ROKA bakery mobile. This gives us a great presence and expands our activities in the direction of high-quality event catering. You can recognize us by the mill in the logo."

"We have developed an uncompromisingly high-quality vehicle for a customer whose top priority is quality in all areas. The bakery trailer for Braaker Mühle is a durable and robust sales unit with which they can cover the new business segment of large events in addition to the weekly market," concludes Beck.

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